Willows Academy
The Goal: transform the brand & marketing of an established school and grow admissions.
6-12th All Girls School in Chicago
We’ve been privileged to partner with Willows Academy over the last 18 months to completely overhaul their admissions marketing, school brand, website, and perception in the local community. Through a strategic process of identifying strengths and key audience needs, we’ve helped Willows grow total enrollment by 15% as of 2023 — no small feat for a school with hot competition!
Check our their website (we designed it!) to see the Eagles in action:
What We Did
Full School Re-Branding & Brand Strategy
Web Design
Multiple Admissions Marketing Campaigns
Photography, Video, and Content Creation
High School Admissions Marketing Video
We’ve created dozens of projects for Willows, but none come close to the success of this admissions video! It is the proud culmination of over a year's work on branding (every word in the script is strategically based on research) and is designed to change the perception among 8th graders that Willows Academy was not fun! The results have been awesome. Dozens of alumni have shared the video, ads have performed successfully, and inquiries are at an all-time high for 9th grade!
Sample Photography
Admissions Brochure - View Full Screen
