The Pursuit of Wisdom
The goal: create a new initiative for Ave Maria University to put their professors on the map and engage donors, alumni, and prospective students in the process.
Short and engaging online courses are all the rage, and for good reason: viewers are busy, and the short time they can commit to personal growth is limited. Content needs to come to them, in their language.
We partnered with Ave Maria University to turn a dream into a reality. In six months, we created eight flagship online learning experiences with their faculty, a brand for the project, a website, an app, and launch marketing materials to get The Pursuit of Wisdom into the hands of thousands of university friends. More courses are currently in production, and the buzz around their esteemed faculty has been an incredible boost to the public perception of the school.
What We Did
Product Strategy
Branding
Video Production
Faculty Coaching
Graphic Design
Marketing Strategy
App Development
Pursuit of Wisdom Trailer
The Pursuit of Wisdom App
