COHORT STARTS SEPTEMBER 1, 2026

Become a Certified Admissions Growth Professional™

A 6-month professional certification for school admissions professionals who are responsible for growing enrollment and increasing revenue. No prior experience required!

Format

Online + In-Person Bootcamp

Duration

6 Months

Cohort Size

12 Professionals

Kickoff

September 2026, Austin TX

The Reality

Your school's growth depends on a role most people were never trained for.

Every school needs someone who can fill seats and grow revenue. But the talent pool for admissions marketing professionals is thin, especially in Catholic, classical, and independent schools where budgets are tight and expectations are high. Most schools end up hiring a relationship person and hoping they figure out the marketing, or hiring a marketing person and hoping they figure out the enrollment cycle.

The result is predictable: inconsistent inquiry flow, reactive campaigns, missed re-enrollment windows, and an admissions office that works hard but cannot move the numbers. The school has the mission. The families are out there. But the professional in the seat does not have a system, a vocabulary, or a peer network built for this work.

That is the gap this program closes.

Who This Is For

01 New Admissions Directors

You started July 1 and you are already behind. Open house is coming, re-enrollment packets need to go out, and nobody handed you a playbook. This program gives you one before your first full cycle.

02 Advancement Teams of One

You handle admissions, marketing, the annual fund, and the gala. You need a framework that organizes the enrollment side of your job so it stops running on instinct and starts running on a system.

03 Growing Professionals

You have been doing this for two or three years and you are good at the relational work. But you know there is a strategic layer you are missing. This credential and this community will sharpen your craft and accelerate your career.

04 School Leaders Investing in Their Teams

Superintendents, heads of school, and board chairs: if you hired someone with potential but without a background in enrollment marketing, this program is how you get them up to speed without losing a full recruitment cycle to on-the-job learning.

The Reality

What 6 Months Looks Like

Four integrated components. One professional transformation. Everything your admissions hire needs to operate at a level most schools never get to.

September

The Admissions Growth Bootcamp

Four days in Austin, Texas with the MXD team and your cohort. Intensive, hands-on training covering the full enrollment marketing cycle: inquiry generation, admissions funnel management, campus visit strategy, re-enrollment systems, parent communication, and how to build a 12-month recruitment calendar. You leave with a working plan for your school, not a binder of theory.

In-Person · Austin, TX

Monthly

Cohort Strategy Sessions

A monthly virtual meetup with your 10-person cohort and an MXD facilitator. Bring your live challenges, share what is working, and get direct feedback from professionals doing the same work at schools across the country. This is professional development that actually moves with your calendar, not a conference talk you forget by Monday.

Virtual · 90 Minutes

Always On

Direct Coaching via Slack

Access to the MXD team and program coaches in a private Slack channel, anytime. Get a gut-check on an ad before it runs. Ask how to handle a difficult parent conversation. Share a draft and get real feedback from people who do this every day. You are never on an island.

Ongoing · Slack

After 6 Months

What Your School Gains

A Trained Professional

An admissions director who understands the enrollment cycle, speaks the language of marketing, and can execute a 12-month plan without outside hand-holding.

A Professional Network

A cohort of peers at schools across the country who share resources, strategies, and hard-won lessons. The isolation of the one-person office ends here.

A Recognized Credential

The CAGP designation tells your board, your diocese, and your families that this school takes enrollment growth seriously enough to invest in the people responsible for it.

Faster Revenue Impact

Instead of losing a full enrollment cycle to trial and error, your investment starts producing results within months. The bootcamp alone compresses six months of learning into four days.

A System, Not Guesswork

Templates, calendars, campaign frameworks, and messaging guides your team can use year after year. This is infrastructure that outlasts any single hire.

Retention Beyond the Hire

Professionals who feel invested in stay longer. This program gives your admissions director a reason to grow with your school instead of moving on after two years.

Investment

ONLY 12 SEATS PER COHORT

$15,000

Per participant · Full 6-month program

Scholarships Available: Small school or very limited budget? Let’s talk!

Cohort I begins September 2026. Only 12 seats available. Applications reviewed on a rolling basis.