St. John Paul the Great High School
Classical, Charter K-6 in Wisconsin
The Challenge: Build a school’s entire marketing operation from a napkin sketch through a $65 million capital campaign to its first graduating class.
St. John Paul the Great Catholic High School in Denver is the kind of project that defines what MXD does. We were on the ground from day one, when the school was nothing more than an idea on a napkin, and we are still partnered with them today as they prepare to graduate their first class in 2026.
Over four years, MXD has owned every dimension of the school’s marketing, from logo and brand identity to copywriting, website design, half a dozen major video productions, photo shoots, and print design, all built to serve both admissions growth and fundraising. The work spanned every channel and every audience the school needed to reach, and it never slowed down.
The most consequential initiative was the marketing infrastructure behind a $65 million capital campaign. MXD produced all campaign videos, graphic design, print materials, and presentations while building the strategic framework for donor communications. We worked directly with the board and major donors to ensure that every piece of collateral carried the weight the moment demanded.
From founding through opening through graduation, MXD has been embedded with the leadership team at every stage.
What We Did
- Logo & Full Brand Identity
- Website Design
- Admissions Copywriting & Materials
- $65M Capital Campaign Marketing & Storytelling
- 6+ Major Video Productions
- Photo Shoots & Print Design
- Fundraising Presentations & Collateral
- Donor Communication Strategy
- Ongoing Strategic Coaching
Enrollment Results
186 Students Enrolled
overall in four years
Hundreds of Leads
from local families captured and nurtured
$33M Raised
Supported raise of $33M in four years
National brand
recognition in classical education.
