Enrollment Solutions
How We Help
If you’re reading this page, you’re likely a school seeking a simple way to grow enrollment. The hard truth is that what seems simple is not easy, and we have learned that an effective partnership takes time, resources, and risk to actually increase your revenue.
We’ve helped many schools in your position, and enrollment growth is possible with clarity of vision, discipline of messaging, and effective marketing. We guide busy school leaders through this process and take as much off their plate as possible.
Don’t be fooled by other firms that either offer (A) a fifty-page strategy report full of ideas and suggestions with no execution assistance or (B) a generalist marketing firm that will try to convince you that simply creating a new website and video will increase your enrollment.
Schools We Serve
We only work with schools, and over the years, have developed specific subject-matter expertise with the following institutions:
Classical Schools (K-12)
We speak Latin. We read Great Books. We personally enroll our children in classical, liberal arts schools because we have personally seen the transformation that is possible. We believe most classical schools are misunderstood (much like our own personal beliefs before enrolling) and therefore find great joy in sharing the distinct advantage of a classical education.
Catholic Schools (K-12)
The MXD team has a special expertise in all things Catholic education. From spending six years in the seminary, to working as missionaries in Mexico, various members of the team truly understand and believe in the mission of the Church.
Colleges (Under 3,000 Students)
We believe the future of higher education is in specialized, tightly focused liberal arts institutions that double down on transformation and a strong brand message. What you can do at a school of 3,000 is very different than a school of 30,000, and we thrive in partnerships where our work can shine.
Education NGOs
We occasionally partner with nonprofit organizations that further the mission of the schools listed above. While the work for these organizations is not necessarily enrollment-focused, our decades of experience in nonprofit marketing and fundraising help deliver results.
How We Partner with Schools
We offer an comprehensive growth solution with strategy, creative, and advertising all done by one unified team
Strategic Audit
Catalyst Enrollment Roadmap™
1 Month
Strategy
Assess and Audit: Expert review of historic admissions data, existing marketing strategies & tactics, and marketing materials.
Collaborative Workshop: Interview key leadership and explore audience, opportunities, and overall school strategic plan.
Roadmap Plan: Creation of a comprehensive report focused on enrollment and marketing opportunities, immediate action steps, and long-term possibilities with either the existing team, new hires, or the MXD partnership.
Major Project
Foundational Asset Rebuilding
4-6 Months
Strategy
The Catalyst Roadmap serves as a strategic guide to audience, messaging, design, and overall brand goals for new materials.
Creative Execution
Depending on goals and the unique school situation, we handle everything required to direct, produce, and deliver beautiful, effective marketing assets to support the enrollment journey.
This stage may include branding, video, photography, print design, websites, and more, all guided by the Catalyst Roadmap and specific goals and timelines.
Growth Partner
Amplify Enrollment Partnership™
8-24 Months
Strategy
The Catalyst Roadmap serves as a guide for overall messaging and advertising targeting. The MXD team provides regular strategic advice to school leadership (typically weekly) around goals and outcomes of ongoing marketing efforts.
Execution
Creative: This stage typically includes advertisement creation for Google and Meta, landing pages, email templates, and print assets for direct mail campaigns.
Management: The MXD team manages all media buying, placements, optimizations, and reporting.