Willows Academy
Private, Catholic 6-12 All Girl School in Chicago
The Challenge: Transform the brand and marketing of an established all-girls school to grow admissions to historic levels.
Willows Academy is an established independent all-girls high school in the Chicago area with a strong academic reputation, but a brand that had not kept pace. Admissions were flat, and the school needed a strategic partner to modernize its image and build a marketing engine that could drive real enrollment growth.
MXD has partnered with Willows for four years as an outsourced marketing department with a singular focus: admissions growth. The work began with a full rebrand, followed by a completely redesigned website, new admissions materials, video content, photo shoots, and all digital marketing, email, and funnel creation. Every element was built to reposition Willows for the families it needed to reach.
Willows has since grown admissions to historic levels and now ranks as the number one all-girls high school in Illinois on Niche.com, a position MXD helped secure through targeted campaigns and cross-channel coordination.
What We Did
- Full School Rebrand
- Website Redesign
- Admissions Marketing Materials
- Meta & Google Ads Management
- Email Marketing & Funnel Creation
- Video Production & Photo Shoots
- Brand Strategy & Positioning
- Niche.com #1 Ranking Campaign
- Ongoing Strategic Coaching
Enrollment Results
20% Enrollment Increase
since the start of the Mission by Design partnership
#1 Status on Niche Achieved
for all girl high school in IL, a very competitive space
Highly Praised
total school rebrand, website, and messaging overhaul – epscially from alumae and donors
