Northridge Preparatory
All-Boys, Private Catholic 6-12 School
The Challenge: Serve as a fully outsourced marketing department for a Catholic boys’ school across admissions, PR, and development.
Northridge Preparatory School is an independent, Catholic boys’ school in the Chicago area that did not need a marketing vendor – they needed a marketing department. For four years, MXD has been exactly that, owning every aspect of admissions marketing, public relations, and fundraising communications for the school.
That means website design, admissions copywriting, all paid digital advertising, email and funnel strategy, and HubSpot management. We meet with Northridge’s leadership multiple times a week and coach the admissions team weekly to make sure the marketing is converting, not just running.
On the development side, MXD has designed the Annual Report for four consecutive years, supported all annual fund marketing, and handles all video production and photo shoots.
The school gets the marketing firepower of a full department without the overhead of building one internally!
What We Did
- Fully Outsourced Marketing Department (4 Years)
- Website Design & Admissions Copywriting
- Meta & Google Ads Management
- Email Marketing & Funnel Strategy
- HubSpot Management
- Annual Report Design (4 Years)
- Annual Fund Marketing
- Video Production & Bi-Annual Photo Shoots
- Weekly Admissions Coaching
- Ongoing Strategic Coaching
Recent Enrollment Results
18%
More Admissions Inquiries
35%
More Student Shadow SIgnups
22%
More Completed Applications
26%
More 6-12 Enrollments